MarketingSeth Godin Rory Sutherland Scott Adams Noah Kagan Vincent Dignan David Sacks Kumar Thangudu
Seth Godin: On the importantce of 'soft skills'
In this episode of Behind the Brand I sat down with author Seth Godin who explains why he asked, Let's stop calling them 'soft skills' when referring to skills harder to measure like emotional intelligence. Seth Godin is a bestselling author with popular titles like, Purple Cow, Tribes, Linchpin and more. I hope you enjoy this video as much as I did filming with Seth in person.
Noah Kagan: On learning from early Facebook and developing marketing tools
Noah Kagan, founder of SumoMe & AppSumo, started his career as employee #30 at Facebook, before getting fired and losing $185m in company shares. Lessons learned showed Noah what he truly he excels at -- building small businesses and helping them grow. As Director of Marketing at Mint.com he built that startup’s first 100k customers, and ultimately created the Sumo Group (SumoMe, AppSumo, KingSumo), which now has ~1m subscribers and generates 8 figures in revenue -- completely bootstrapped, with no venture capital. Noah talks about all this and more -- including his best email marketing tips and other tricks of the trade to build your site’s traffic, lists, and audience.
Kumar Thangudu: On What I Learned Automating Sales Funnels for 20+ Startups at GrowthX
A fireside chat with Kumar Thangudu, considered to be one of the best (if not the best) growth marketer in San Francisco.<br>Kumar is an engineer who has worked for over 20+ venture-backed startups and multiple Fortune 500 companies running sales/marketing automation and product launches. He’s helped them navigate product market fit, and has been the lead designer on new manufacturing systems.<br>He’s built several successful SAAS and training products (Growamp, LinkTexting, LeanBelts) and is an advisor to Efabless and Ava Winery, an alum of Ycombinator, a top writer on Quora with millions of readers, and has been featured on Telegraph and Huffington Post for his views on mobile and web apps.
David Sacks: On Unicorn Ideas: What Elements Are Needed to Create a Billion Dollar Success?
David Sacks, was Founder of Yammer. In this video he discusses growth strategies for building billion dollar businesses, strategies that used while at Paypal and at Yammer and the need for innovation in finding new distribution routes.
Seth Godin: On Risk-Taking and Building a Tribe at Inbound Conference
Seth is a prolific author and master of branding. In this discussion he talks about risk-taking, deferring pleasure and how to build your tribe.
Vincent Dignan: On Growth Hacking, Sales and Personal Branding
Vincent will discuss how to quickly grow a community online, form a substantial pre-launch strategy, ensure your emails and tweets get seen and answered, create easy workflows, user and customer acquisition, content marketing and more. Attendees will leave with practical methods useful in executing a personal growth and sales strategy applicable to many industries and actionable immediately. This session will uncover the tips and tricks the big startups use, as well as secret hacks Vincent uses with clients at his agency, Magnific.
Rory Sutherland: On The Science of Knowing What Economists Are Wrong About
Rory talks about human vices, advertising's role in our world and its ability to hack our biological impulses to drive action.
Scott Adams: The Persuasive Ways of Donald Trump at JRE #874
Sam Harris is a neuroscientist and author of the New York Times bestsellers, The End of Faith, Letter to a Christian Nation, and The Moral Landscape. Dan Harris is a correspondent for ABC News, an anchor for Nightline and co-anchor for the weekend edition of Good Morning America.Dan is also the founder, author, and host of the book/app/podcast called "10% Happier"
Scott Adams: On Persuasion and Trump's Rise with Sam Harris
In this episode of the Waking Up podcast, Sam Harris and Scott Adams debate the character and competence of President Trump. Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert’s Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He forthcoming book is Win Bigly: Persuasion in a World Where Facts Don’t Matter.
Rory Sutherland: On Why The Next Revolution Will Be Psychological, Not Technological
Rory Sutherland, vice chairman of the Ogilvy Group, stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between advertisement and entertainment.