Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.
Seth Godin: On the importantce of 'soft skills'
In this episode of Behind the Brand I sat down with author Seth Godin who explains why he asked, Let's stop calling them 'soft skills' when referring to skills harder to measure like emotional intelligence. Seth Godin is a bestselling author with popular titles like, Purple Cow, Tribes, Linchpin and more. I hope you enjoy this video as much as I did filming with Seth in person.
Seth Godin: On Risk-Taking and Building a Tribe at Inbound Conference
Seth is a prolific author and master of branding. In this discussion he talks about risk-taking, deferring pleasure and how to build your tribe.